Year
2025
Client
Ishan Jindal
Category
Social Media
Product Duration
3 - 4 Months
A strong social presence was developed to position Lickcious as a confident and recognisable player within the category. The communication style balanced curiosity, relatability, and bold storytelling, allowing the brand to participate in conversations without feeling gimmicky or overly promotional.
Trust and legitimacy were treated as central pillars of the brand’s growth. Through strategic positioning, clear communication, topical storytelling, and consistent brand language, the objective was to shift perception from unfamiliar to trusted and nationally recognisable.
The content approach moved beyond product communication into culture, humour, and human behaviour. Reels, topical moments, and socially native storytelling were designed to make the brand feel conversational, memorable, and organically shareable while maintaining platform relevance.
A strategic collaboration with Poonam Pandey helped amplify brand visibility and conversation at scale. The campaign was conceptualised to feel culturally aligned with the category while strengthening recall, creating attention, and extending Lickcious’ presence beyond conventional social media marketing.
